Provided by Natalie from Big Happy Life Blog: https://bighappylife.blog/ Website: http://bighappylife.co.uk/    Humans are not fans of ambiguity. We don’t like being confused and, since life is confusing and people are confusing, our subconscious minds work to simplify things. One of the ways we do this is with the cognitive biases and one such bias is the halo effect.    It’s a form of “all … Continue reading What is the Halo Effect?